When we think like a lowbrow—by that, I mean when we tap into our primal layers of thought—we unlock the deepest corners of our mind. This isn't the realm of high abstraction but rather raw, instinctive thoughts about the body, about flesh, about the essence of our being.

Let’s take the most primordial elements—sexuality, self-reflection, the instincts that drive our survival. These forces fuel our true creativity. When we connect with these fundamental aspects of ourselves, we gain the power to create something truly striking, something that feels fresh and really new.

We draw inspiration from the pillars of our existence, the primal laws of being. And in doing so, we give ourselves a greater chance to create something truly extraordinary.