Both texts provided discuss the topic of outdoors advertising from different angles. While the first supports how advertising is going digital, the second one claims that this digitalization, according to many people, has more negative than positive aspects to it.

Like everything else in our lives, it comes as no surprise that advertising has gone digital. We have moved from giant paper billboards to massive screens that can show different things in one. It seems obvious to me that this change must have been beneficial for the agencies since the cost of renting a screen must be lower than printing hundreds of billboards. Moreover, digital advertising offers more freedom for the creator of the ads. They don’t need to stick to a piece of paper, but they can free their creativity and make more appealing and engaging products.

However, this change implies that cities become full with huge and shiny billboards that are constantly trying to sell you something new. Digital advertising transforms the industry making it faster since now putting the advert out in the world doesn’t require human work but a simple click. Moreover all the screens used in the process are not very beneficial for the environment. Not only do they suppose a waste of energy, but also they increase the light pollution in big cities.

In my opinion, both ways of advertising have cons and pros to them, specially related to the media they use. While one is more basic and static, the other catches your eye and makes you want to keep looking. It is no use to demonize digital advertising considering that we live in the digital era and even the smallest of things will be digitalized in the near future.